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As one of the world's leading manufacturers of timing belts and tensioners, Gates Power Transmissions has many high profile brands. SMQ Media's role has been to help maintain the company's brand position while enhancing a reputation for strong technical support and pro-active training initiatives at customer level. In this example, a local training event became a national talking point through its elevation to front cover, thanks to a well-timed press release and a strong image. Note the discrete product placement.
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