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Lucas Oil is a US made lubricant and additives brand with one of the fastest growing product ranges in the aftermarket. UK and European distributor Lucas Oil Products (UK) wanted to promote its increasing association with winning teams across a broad range of motorsport disciplines at home and abroad. This is an example from the series of advertising scenarios produced. As well as highlighting the breadth of coverage, it helps to convey the friendliness associated with all of the company's business activities.
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